How to Boost Brand Awareness with SoundCloud

Streaming services are all the rage these days, and there are so many different ways that you can stream audio and music online. With that said, however, SoundCloud offers some benefits over other options. But what is SoundCloud, how does it work, and can it really help musicians boost awareness of their brand? Read on to find out the answers to these questions and more.

What Exactly is SoundCloud?

Founded in 2007 in Berlin, SoundCloud is the largest open audio platform on the planet. It brings together audio creators, fans, and curators, allowing them to keep tabs on the latest updates in the world of culture. The goal of the streaming platform is to empower creators of audio content with the most advanced tools, resources, and services so that they can effectively establish, build, and boost their careers. Users can access more than 190 million tracks from more than 20 million creators, and the content can be heard in more than 190 countries.

SoundCloud is a bit like YouTube, as anyone can upload content that, when is made public, can be discovered by anyone who uses the site. What really sets SoundCloud apart from other platforms is that it’s an open platform. Some streaming platforms feature highly complex user agreements and place a lot of layers of separation between creators and their content, SoundCloud’s goal is to make sharing and streaming music and audio as easy and as transparent as possible. While any type of creator can and does use the platform, it’s particularly ideal for musician. If you’re a musician, SoundCloud is an excellent way to upload your original music tracks so that you can share them with your fans. Fans that use the platform can easily keep track of their favorite creators and stream their songs on a constant basis.

How Does It Work?

Using Spotify is quite simple. Before you’ve even created an account with the site, you can search for tracks, artists, and podcasts. Just type anything in and SoundCloud will deliver a list of results related to your search, and then you can select on whatever you’d like and start listening. If you aren’t certain what you want to listen to, use the SoundCloud Top 50 feature and you’ll be directed to the most popular music that’s been uploaded onto the platform.

Creating an account on SoundCloud is easy to do, too. You can create an independent account with your email address, or you can use your Facebook or Google account. After you’ve set up your account, you’ll be able to access more of what SoundCloud has to offer, which includes being able to follow artists and find new music according to your search history and what you have previously liked.

How do You Promote Your Content on SoundCloud?

If you want to get the most out of SoundCloud, you probably won’t be able to get too far. In order to access the full potential that the site offers, you’ll need to use your other social platforms. When you’re establishing your marketing strategy on SoundCloud, you need to know how to promote music on the platform and via other social media platforms. The best strategies for promoting your content on SoundCloud start with determining which social media platforms your audience uses the most. Being familiar with the persona of the audience you are trying to target will allow you to establish your brand, tell the story you want to tell, and select the correct platforms.

Summing It Up

SoundCloud gives musicians the ability to expand their reach and boost recognition of their brand. With the help of a professional, you can really harness the power that SoundCloud has to offer.