Soundcloud
How to Boost Brand Awareness with SoundCloud
Streaming services are all the rage these days, and there
are so many different ways that you can stream audio and music online. With
that said, however, SoundCloud offers some benefits over other options. But
what is SoundCloud, how does it work, and can it really help musicians boost
awareness of their brand? Read on to find out the answers to these questions
and more.
What Exactly is
SoundCloud?
Founded in 2007 in Berlin, SoundCloud is the largest open
audio platform on the planet. It brings together audio creators, fans, and
curators, allowing them to keep tabs on the latest updates in the world of
culture. The goal of the streaming platform is to empower creators of audio
content with the most advanced tools, resources, and services so that they can
effectively establish, build, and boost their careers. Users can access more
than 190 million tracks from more than 20 million creators, and the content can
be heard in more than 190 countries.
SoundCloud is a bit like YouTube, as anyone can upload
content that, when is made public, can be discovered by anyone who uses the
site. What really sets SoundCloud apart from other platforms is that it’s an
open platform. Some streaming platforms feature highly complex user agreements
and place a lot of layers of separation between creators and their content,
SoundCloud’s goal is to make sharing and streaming music and audio as easy and
as transparent as possible. While any type of creator can and does use the
platform, it’s particularly ideal for musician. If you’re a musician,
SoundCloud is an excellent way to upload your original music tracks so that you
can share them with your fans. Fans that use the platform can easily keep track
of their favorite creators and stream their songs on a constant basis.
How Does It Work?
Using Spotify is quite simple. Before you’ve even created an
account with the site, you can search for tracks, artists, and podcasts. Just
type anything in and SoundCloud will deliver a list of results related to your
search, and then you can select on whatever you’d like and start listening. If
you aren’t certain what you want to listen to, use the SoundCloud Top 50
feature and you’ll be directed to the most popular music that’s been uploaded
onto the platform.
Creating an account on SoundCloud is easy to do, too. You
can create an independent account with your email address, or you can use your
Facebook or Google account. After you’ve set up your account, you’ll be able to
access more of what SoundCloud has to offer, which includes being able to follow
artists and find new music according to your search history and what you have
previously liked.
How do You Promote
Your Content on SoundCloud?
If you want to get the most out of SoundCloud, you probably
won’t be able to get too far. In order to access the full potential that the
site offers, you’ll need to use your other social platforms. When you’re
establishing your marketing strategy on SoundCloud, you need to know how to
promote music on the platform and via other social media platforms. The best
strategies for promoting your content on SoundCloud start with determining
which social media platforms your audience uses the most. Being familiar with
the persona of the audience you are trying to target will allow you to
establish your brand, tell the story you want to tell, and select the correct
platforms.
Summing It Up
SoundCloud gives musicians the ability to expand their reach
and boost recognition of their brand. With the help of a professional, you can
really harness the power that SoundCloud has to offer.