Spotify
Leverage the Power of Spotify to Grow
Your Brand
Launched in 2008,
Spotify has become one of the most popular digital music streaming services.
It’s so popular, in fact, that it’s outranked Apple Music, the once go-to
source for music downloads. But what is Spotify, exactly, what does it have to
offer, and is it worth investing in? Read on for answers to these questions and
to find out how you can leverage the power of Spotify to grow your brand.
What is Spotify?
As mentioned, Spotify
is a digital music streaming platform. It provides users with direct access to
an enormous collection of music and podcasts; currently, there are more than 50
million songs and 700,000 podcast titles, and the list continues to grow. Users
can easily –and legally – access any of the content they choose, at any time.
Virtually every genre of music can be found on the site, from top pop hits to
classic rock, and from country to indie folk; you can even find show tunes, movie
soundtracks, and Broadway hits. The platform is outfitted with an algorithm
that recommends music and podcasts based on users’ listening history, and it
features curated playlists and radio stations, too. As for podcasts, the
options are virtually limitless, so whether you want to keep up with the latest
news, political events, history, or even true crime stories, you’ll be able to
find something that will pique your interest.
How does It Work?
Using Spotify is a
cinch. All you have to do is head to their site or download their app and
create an account, and then choose a subscription level. You can opt for the
free tier to, which gives you access to millions of songs and podcasts (with
the exception of some releases for up to two weeks), and you can stream on your
smartphone, PC, Smart TV, PS3 and PS4, Apply Carplay, and Android devices.
While you won’t have to pay a subscription, the tradeoff is that you’ll have to
listen to ads on a regular basis; plus, you’ll only be able to skip six times
per hour and won’t have access to curated playlists or radio stations. Perhaps
the biggest downside of the free tier is that you won’t be able to select
certain songs when you’re streaming on your mobile devices, as you can only
shuffle play; moreover, you can only listen when you’re online and the audio
quality is a bit lower.
For a better
experience, opt for one of the Premium tiers. While you will have to pay a
subscription fee of $9.99/month, for that price, streaming is ad-free, you can
choose any song or podcast, and you can download tracks even when you’re
offline. Add to that the fact that you can skip as many times as you’d like,
you’ll have complete access to curated playlists that are made specifically for
you, and the audio quality is a lot better.
How Spotify Can Help
Boost Awareness of Your Brand
Given the tremendous
amount of Spotify users, if you’re a musician, it’s safe to say that you can
really boost awareness of your brand on the social platform. By simply
uploading your content onto the site, you can amass a substantial following.
Connect your account to other social media channels and you’ll be able to
really spread the word about your brand. Not only will you be able to reach
your existing base, but you’ll also be able to reach an even larger audience of
users who would be interested in your music, thus further expanding your reach
and really attracting attention to your brand.