What is Search Marketing?
Search marketing, also known as search engine marketing (SEM), is a type of digital marketing that involves promoting a website by increasing its visibility in search engine results pages (SERPs). Search marketing includes two main techniques: search engine optimization (SEO) and paid search advertising (also known as pay-per-click or PPC advertising).
In summary, search marketing is an essential component of digital marketing that involves increasing a website’s visibility and relevance in search engine results pages. It includes both SEO and paid search advertising, as well as other related techniques like local search optimization, mobile optimization, and voice search optimization. By implementing effective search marketing strategies, businesses can increase their online visibility, attract more visitors to their websites, and ultimately generate more leads and sales.read more